Other Marketing Projects
Film Marketing Capstone Project
For my senior thesis in 2020, each student was paired with a film student to map out a comprehensive, multi-platform marketing campaign for their final film project. However, this year looked different. COVID-19 dismantled our expectations and stability, freezing film projects into a pre-production hiatus. Our task shifted to forecasting the entertainment landscape after a global pandemic and how our filmmakers’ projects can still have a successful premiere.
From market segmentation to digital media roll-outs to film festival strategy, my campaign for this film centers around one goal: to carve a space in the film landscape for my filmmaker to both enchant and challenge their audience.
To view the campaign strategy book, please contact me.
Year
2020
Adobe NSAC Campaign
Every year, students compete to create the best campaign for a client through the National Student Advertising Competition. Adobe tasked us with the objective of raising unaided awareness of Adobe Experience Cloud through earned media. As my team's Strategy Director. I led the strategy team through surveys, phone interviews, and online discussions all to dissect how media planners perceive ad tech and their own preparedness for the changing digital landscape. Our campaign received 13 Awards from the Orange County Addy Awards hosted by the AAF.
To view our campaign strategy book and/or creative brief, please contact me.
Year
2020
Bike MS Digital Marketing Campaign
The National Multiple Sclerosis (MS) Society unites over 40,000 cyclists to raise money for MS patients. While the recruitment process was excelling, the director of fundraising found first-time riders’ struggled to commit due to lack of information. The goal: create a seamless cross-channel journey for newcomer participants. Campaign highlights include:
Tailoring newsletters and email communication to rider status for to improve retention and participation
Launching push notifications within the app experience for reminders and updates
Increasing first-time rider retention to 97%
To view our campaign strategy book and/or creative brief, please contact me.
Year
2018
Wienerschnitzel NSAC Campaign
For the 2018-19 competition, Wiernerschnitzel presented with the challenge of creating a category-wide hot dog campaign. Working as a Strategist, I conducted surveys, focus groups, and people-on-the-street interviews all to engage in a comprehensive study of the food industry. We developed a multi-media advertising campaign to elevate the perception of hot dogs across all categories.
To view our campaign strategy book and/or creative brief, please contact me.
Year
2018