HBO Max Talent Curation Program
An invitation to engage in content with guidance from your favorite stars
Overview
An important reoccurring question my team seeks to answer is: how can we lead HBO Max viewers to their next watch? The “Recommended By” and guest curation programs helped to clarify that journey by tapping into the actors, directors, and celebrities our subscribers look to for inspo.
Each curation highlighted a list of the talent’s favorite series and movies available on HBO Max accompanied by a clip where they go deeper into some of their picks. As a working collaboration with Brand, Social, and Originals marketing, each curation was featured on-platform and across social channels.
Timeline
Jan 2021 - Dec 2022
Brand
HBO Max
Results
Over the course of the program, we launched 60+ talent curations completed with push notifications, social content, and email comms. Some of our partnerships included Jenna Ortega, Issa Rae, Steven Soderbergh, Bill Hader. Additionally, we partnered with Adult Swim and DC Comics to feature titles lists from the perspective of characters like Harley Quinn and Bugs Bunny.
We expanded the program to align with priority title campaigns and cultural heritage months including:
Black History Month
The House of the Dragons premiere
The Batman (HBO Max premiere)
Asian & Pacific Islander Heritage Month
Homepage Placement:
Watchlist Videos:
In-App Notifications:
